GroupM Nexus | Cross Channel Director

Amsterdam

Programmatic, Biddable, Paid Media & SEO

GROUPM NEXUS | CROSS CHANNEL DIRECTOR [ENGLISH]

DESCRIPTION

Position at GroupM Nexus

Do you want to help the coolest brands in The Netherlands navigate the addressable advertising ecosystem to drive the best performance and impact? Do you share our passion to develop unique, future-proof advertising solutions for our clients? Then look no further and apply now to join our Media Solution team in GroupM Nexus!

GroupM

GroupM is a subsidiary of WPP, a global advertising conglomerate. GroupM carries out activities for media agencies such as Wavemaker, Mindshare, and EssenceMediacom. Additionally, within GroupM, various activities are centrally managed and processed, including Digital Products, Business Intelligence, Process Management, Marketing Intelligence, Trading, and Quality Management. GroupM is a dynamic, young, and ambitious company where thousands of (Young) Professionals work for the most prestigious clients worldwide. In the Netherlands alone, we have hundreds of colleagues in Amsterdam, Eindhoven, and Sittard working for dozens of clients such as Unilever, G-star, Toyota, and Netflix. In our premises 'Amsteldok' (formerly Rivierstaete on the Amstel), you work at a great height with a view over Amsterdam in a state-of-the-art and inspiring working environment.

The Job

As a Director Cross Channel at GroupM Nexus (Amsterdam), you will be a key player in driving innovation and growth within our Media Solutions team. This role focuses on developing our Cross Channel Addressable strategy and vision, leading the development and design, and scaling of impactful media solutions for our agencies’ clients. You will work closely with specialists within GroupM, and key stakeholders to translate strategic vision into scalable solutions, contributing to client forecasts and team success.

Specifically, this role will have a strong focus on developing and advancing our cross-channel capabilities, exploring innovative approaches to programmatic advertising across channels, audience targeting, creative optimization, and measurement. You will also have the opportunity to explore and contribute to the development of new solution opportunities within the addressable advertising ecosystem with the goal to drive growth for our organization.

Responsibilities

Specific responsibilities include but are not limited to:

Solution Development & Innovation

Lead the design and development of cross-channel addressable advertising solutions.
Design and execute test-and-learn strategies to validate and enhance our current value propositions.
Identify and evaluate emerging technologies, tools, and partnership opportunities to enhance solution development and drive business growth.

Strategic Insights & Market Analysis

Conduct market research and analysis to identify emerging trends, customer demands, and competitive landscapes within cross-channel advertising and the broader addressable advertising ecosystem.
Support the innovation process with comprehensive insights and recommendations.

Stakeholder Engagement & Collaboration

Build strong relationships with agency stakeholders to understand client needs and opportunities, and to validate the value proposition.
Collaborate with our Implementation Lead and Programmatic Lead to drive the effective implementation of solutions.
Act as a central stakeholder between the local market capabilities and opportunities and support of global and regional solutions.

Solutions Delivery & Performance Management

Lead the delivery of market-ready solutions, including Proof of Concept testing, validation, Go-To-Market deployment and agency engagement plans.
Define and monitor key performance indicators (KPIs) and metrics to assess the success and impact of solutions.
Continuously assess and communicate the value that solutions bring to clients, demonstrating their impact on client success and satisfaction.

Thought Leadership

Act as Nexus Media Solutions Ambassador for your respective solution and our business model, share knowledge and best practices with the team and across the organization.
Support the Managing Director in leading and inspiring members of the Emerging Innovation team, mentoring and directing their development and day to day effectiveness. Foster a culture of innovation, collaboration, and high performance at all team levels

Your Profile

Bachelor's/Master's degree or equivalent level of education
Practical and strategic experience in digital marketing and advertising
5-8 years of work experience in Online Advertising/Technology on the agency or client side
Strong analytical, results-oriented, proactive, and communicative skills (English is the working language)
Proven track record in successfully growing and leading solutions
Familiarity with DSPs (such as Google Ads, DV360, Xandr, Amazon Ads, etc.) is a plus
Team player, but also capable of working independently
You identify with our core values of Innovation, Dedication, and Fun

We Offer

Open communication and a pleasant working atmosphere where everyone can be themselves
Good employment conditions and development opportunities
Flexible workplace and working hours
Possibility to work abroad (maximum 60 days per year)
A nice office location in Amsterdam (Rivierenbuurt)
A team with a lot of knowledge, skills, and a ‘work hard, play hard’ culture
Thursday afternoon drinks and events at the rooftop overseeing the Amstel
WPP-card with company perks and benefits

Interested? We invite you to apply. Click on the 'apply' button and send us your resume and motivation.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. If you are an intermediary, please do not contact us.